Professional bio:

After earning my MBA from Lynn University in 2017, I jumped at the chance to work in digital marketing at the corporate level. I pioneered the marketing team at an investment and property management company in SLC, UT. My primary focus was on PPC campaigns for 30 properties while also managing SEO and content for over 80 individual property websites. Recently, I have been working as a Digital Marketing Specialist for 4 organizations (all in different industries) and wearing many hats [I’ve got a stellar collection]. My primary focus has been building brand awareness campaigns and I can’t wait to have the opportunity to dive into an array of marketing campaigns driving both organic and paid growth.

Check out my Resume.

My Work process:

I like to approach the development of a marketing strategy by thinking of the customer as the hero in the story. Finding ways to connect the brand story with the customer’s story, with the idea of helping them move towards their goal or conclusion. I believe that this approach enables customers to identify with the brand message before I even begin to build brand awareness.

Most of the strategies I’ve implemented include a combination of building a relationship with the audience and presenting the brand as an individual (showing personality, values, and voice). This includes using brand voice in copy; branded and relevant hashtags; leveraging users (asking for reviews or offering a promotion); consistently posting and engaging; asking questions or polling the audience about content; showing a sense of humor and humanizing the brand, and sharing relevant information from others in the industry.

I believe that variety in content is also crucial to any marketing strategy. Mixing emotional, informative, visual, conversational, and fun content while keeping in mind the goals of increasing awareness, interest, consideration, and most importantly, a decision. I’ll monitor the performance of posts by looking at metrics and insights within the platforms to determine which type of content performs the best with the audience.

Work Samples:

208 Moving Company (Boise, ID) - I signed this account in October 2020 and began creating a Facebook brand awareness campaign with additional goals of a strong social presence and conveying value. This company is unique because they currently have more work than they can handle, and don’t need leads but want to remain relevant, top of mind, and active/engaging on social media.

• From October 1, 2020 - February 28, 2021: Total page follows and page likes are up by an average of 5. Total views are steadily increasing as well as reach.

• All growth for 208 Moving Company is organic.

Climb Strong (Lander, WY) - I have been managing the social media (Facebook + Instagram) for Climb Strong since 2017. The goal of this brand awareness campaign is to position Climb Strong as experts in the field, provide education, and promote events. Additionally, this organization is in the start-up phase and doesn’t have a budget for ads or to boost posts. Efforts have mainly been on organic growth with quality followers and sign-ups for coaching services as well as in-person and virtual events.

• From January 1, 2021 - February 28, 2021: Total Facebook page follow and page likes are up by an average of 50. Total views are currently trending down, and I am working to change the trajectory.

• In the past 30 days (from March 1st) Instagram followers are up 1.1% for a gain of 51 followers while accounts reached and content interactions are down. I am currently working on curating content that will encourage engagement and as a result, reach more accounts.

Thanks for stopping by! If you’d like to connect or if you have any questions about my portfolio (I’m happy to go more in-depth and nerd out on some marketing) you can:

Email me: amanda.sempert@gmail.com or amanda@cravamarketing.com

Call/Text me: (307)349-6358

Message me on LinkedIn

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