FAQs:
Answers to some of the most common marketing questions we get asked every day.
Why should I use social media marketing?
Let’s face it: the world’s gone social. In fact, 30% of all time (and counting) spent online is allocated to social media. If you want to get in front of people, social media is the way to do it. Whether you’re interested in brand awareness, sponsored content, or a combination of both, we can help!
What social platforms should I use?
The short answer: it depends. While Facebook is a great starting point, we like to get to know each client on an individual basis. Because every brand is unique, deciding which platform/s to spend time on relies on factors like where your audience is, what products and/or services your business provides, and the goals you wish to achieve.
How often should I post?
On most platforms, it’s best to post at least twice a week, but some social media outlets are an exception. Twitter and Pinterest can be more frequent if your team has the time and the content to post. Another great way to stay top-of-mind is utilizing Facebook and Instagram Stories. Stories only last 24 hours, so you have the opportunity to create a sense of urgency and exclusivity with your content without being too excessive.
Email marketing is one of the most cost effective ways to reach a large audience. Additionally, it allows businesses to directly communicate with their audience, nurture relationships, and increase brand visibility. By strategically using email marketing, companies can foster loyalty, drive engagement, and ultimately grow their brand recognition.